I am a freelance author, writer, critic, artist, and entrepreneur living in the Heart of the Texas Hill Country.
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I have learned a lot throughout the course of building this website. I have done a lot of work online for many years, but nothing has been quite as informative or as stressful as developing communiteabooks.com. I am currently, and have been for the last few months updating the SEO to all of my products—I have over a thousand, and have many more to upload. One of the most important things that I have come to learn is that if you are planning to build a website you should have a basic knowledge of SEO before you do.
SEO stands for Search Engine Optimization and if you have been researching the merits of starting a blog or any other kind of website you have undoubtedly come across these three letters at some point throughout your process. SEO is how search engines, such as Google, find your website. It is the use of unique key phrases that Google can track and direct people to where they want to be. There was a time during the internet post-pubescence when simple keywords would do the trick, that time has come and gone—the internet is over-saturated with keywords. Stop using keywords. With that said it is also important to consciously develop SEO key phrases. Be consistent with what you can, for example my product SEO uses the common phrase Hardcover; Used. Infinite Jest by David Foster Wallace at Communitea Books; Collectible, First Edition/First Printing; Fiction/Literature; $---.-- of course some things change maybe the book is a paperback and is a remainder (Trade Paperback; Remainder) and the title and author and price and genre might be different but I have created a consistent SEO template that is easily translatable, and is unique to my website and standards. It is incredibly important to find key phrases that you can maintain throughout the development of your website (or blog).
I am an example of someone who learned the hard way. I uploaded over a thousand products without having the understanding of SEO that I do now, and I ignored SEO. I have come to realize that it is so important that I have stopped working on almost all other aspects of the website in order to work my product SEO. I am noticing a decrease in sales these past couple of months, however my website is seeing an increase in traffic, and that's solely because of the SEO work I am doing. I cannot focus on marketing or sales right now, and that's fine because I am catching up on a process that I should have paid attention to at the beginning of this startup. You don't have to make the same mistake that I made. Create an SEO strategy, even if your blog is only a series of weekly rants that allow you to vent, or a creative outlet, it doesn't matter, because you never know what you may want it to be in the future, or what it might organically become—work the SEO!
I read a lot about SEO before, and during the first few months that I put this site together, and my brain did what it has a tendency to do in similar situations, my brain automatically over-complicated SEO. I watched videos, I read articles, I talked to people and it was so simple that I unconsciously decided it was too complicated to focus on with everything else going on. It's not, SEO is as simple as writing an about me on a dating site, it's probably easier actually because it can sometimes be a little challenging to explain yourself to somebody else, unless you're over-exaggerating some truths, which is almost exactly what we all do on dating sites. So, think of SEO as your websites about me and think of all the dates that your website is missing out on if your about me isn't as complete and accurate and amazing as it could be.
If I had taken the time to understand SEO, and I had included it with each product as I was uploading them in the first place I would have saved myself a very considerable amount of work, and the only thing that I may, or may not have sacrificed as far as a silver lining is regarded is this blog entry.
I should reiterate, in your initial learning curve when trying to understand SEO you will come to realize that there is a lot that can be included with SEO, it can be incredibly complicated, there are people who have spent entire lives and careers devoting their time to SEO. However, that does not mean it has to be complicated, I am not oversimplifying the intricacies of the process, I am however pointing out that it's like learning a language, depending on how you need to use it, whether you're moving to a foreign country or visiting for a week, there are degrees necessity. You don't need to be fluent in French to visit Paris for the week, and as far as SEO is concerned if your blog is about cooking then your language is not SEO it's a variety of herbs, spices, meats, temperatures, etc., SEO is important but only in the spectrum of your week in Paris. It's easy to over-complicate that but, and especially if you're an American, you already have the worldview that all you really need to know is to point and say “How do you say?” in whatever language in order to move your vacation along.
Don't over-complicate your SEO, be consistent, be thoughtful, be inventive and create a strategy. You want your site to include SEO, because why put all your time and effort into something if people cannot find it. Facebook, Instagram, Pinterest are great tools for creating traffic but only if happenstance puts your site right in front of their face. That's where SEO comes in. Let them come to you, because people are looking for your site. They want to know what you have to say. You've decided that your have a voice, and something worth saying, now let SEO amplify your voice. All you have to do is decide how best to describe that voice.